- encourage employees and new entrants to the tourism industry to meet, network and share ideas, experiences and opportunities
- to foster the development of young employees and new entrants to the tourism industry and to increase the retention rate of these employees
- to enable the broader tourism industry to understand the goals, views and issues which are important to younger people in the industry
- to encourage industry wide collaboration

- over 200 members in first 18 months
- strong industry and government support